It’s a bit difficult to set an anniversary for the introduction of digital imaging as there have been a few false starts, followed by a fairly long delay when the photo industry hedged its bets and even considered hybrid systems. such as drop-in digital modules for 35mm SLRs. Nonetheless, as we now go through another evolution – from DSLRs to mirrorless cameras – digital capture has been around long enough to create a generation of photographers who have never filmed.
While a lot has happened before, I name the launch of the Kodak DC20 in 1996 – June 3 in Australia to be precise – as a pivotal moment in digital camera history. It was the first true point-and-shoot digital compact – essentially a digital Instamatic – and it was priced very affordable at the time, around US $ 360 (AU $ 560) when everything else was. double the price. It also made the files easy to access and use in various ways.
Kodak has tweaked a lot of things with the next model – the DC25 launched just three months later – including adding a built-in flash, LCD display, and memory card slot (for CompactFlash) to complete internal memory that has been enlarged. from 1MB to 2MB (yes, that’s megabytes). Interestingly, the DC25 was much more of a Kodak product (the DC20 was built by Chinon who released its own version) and defined the formula for an accessible and affordable digital alternative to the then ubiquitous 35mm compact camera. Its style was deliberately conventional, while many other camera makers were much more adventurous and took advantage of the design freedoms inherent in not having to house a film cassette – among them Minolta, Nikon, Pentax, Polaroid, Ricoh, Samsung and Sony.
Kodak had shown the first digital SLR in 1991 – the DCS-100 based on the Nikon F3 – and by 1996 this had been much refined with its big rival Fujifilm also in action (and also collaborating with Nikon), but the big bang in this category arrived in May 2000 with the Canon EOS D30. Tellingly, it was the first digital SLR that Canon designed and built on its own, the first enthusiast level model and the first to come close to a 35mm SLR in terms of size, weight and operability.
Launched in August 2003, the Canon EOS 300D took it a step further by being smaller and lighter, and also breaking the US $ 1,000 mark to create the first entry-level digital SLR. These two dates are important anniversaries compared to where we are today. And don’t forget that mirrorless cameras – a purely digital evolution – have been around for over 13 years now, with Panasonic kicking off the September 2008 Photokina when the Lumix G1 was unveiled.
So in terms of the mainstream photography market, there are well over 20 years of digital shooting and maybe a lot more if you started out with one of the high end digital compacts while waiting for the SLR. digital becomes more affordable. The fact that digital imaging has been able to offer progressively more with each generation of camera – and with the mirrorless setup going even further – is probably the main reason the film did not experience the same revival as the vinyl. It is still on a very small scale even though it is at least 15 years behind what has happened in audio, although interest is definitely on the rise and it could well be due to the curiosity of all these photographers who have never known anything but digital. Right now, the future looks more exciting than the past.
110 cameras: the rise and fall of the small format film
The name behind the camera: Victor Hasselblad