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Epson and Usain Bolt Sign European Partnership to Promote Cartridge-Free Printing | New


HEMEL HEMPSTEAD, England, October 14, 2021 / PRNewswire / – Epson has announced a partnership with Usain Bolt, the world’s fastest man. Eight-time Olympic gold medalist and widely regarded as the greatest sprinter of all time, Usain will be the face of a major awareness campaign for Epson’s cartridge-free EcoTank printers.

Usain will star alongside Epson’s EcoTank in a TV ad campaign starting later this week in the UK and Germany, in addition to appearing on billboards, online in website banner ads, at outlets in major outlets and on social media in the rest of the region. Usain will demonstrate in his light-hearted way that with Epson’s EcoTank printers you can literally “Just fill in and Chill “for up to three years of cartridge-free, hassle-free printing[1].

Over 60 million EcoTank high capacity ink tank printers have been sold worldwide since their launch in 2010, saving customers up to 90% on printing costs[2]. Printers come with high yield ink bottles instead of cartridges. Epson recently updated its award-winning line of EcoTank printers to allow busy households and small offices to enjoy hassle-free printing at an ultra-low cost per page. All of Epson’s new EcoTank printers feature Micro Piezo Heat-Free technology so you can also enjoy lower energy consumption with fewer spare parts.

Commenting on the partnership, Yoshiro Nagafusa, President of Epson Europe, said: “Usain is the perfect partner for us! He is one of the most recognizable people in the world and his engaging character will help bring our low cost printing solutions to life in a fun, memorable and engaging way. With more work from home than ever before, and modern family life becoming increasingly busy, now is the right time to spread awareness of our EcoTank printers and the cost reduction benefits they offer. costs.”

Usain Bolt said, “I am delighted to be working with Epson to help promote EcoTank printers. I only work with brands that I think can make a real difference. EcoTank printers take away many of the frustrations that exist around printing with cartridges. so anything that can help make life a little easier must be a good thing. But it is much more than that! We share many of the same values, such as building a better future. For Epson, it’s about building trust through its products, products that help communities grow and prosper. And for me, it’s about inspiring others to pursue their dreams, big or small. “

For a preview of the new TV commercial and to see some of the additional footage filmed during filming, take a look at our YouTube channel: https://www.youtube.com/user/EpsonEurope.

1. Based on a print volume of 100 A4 pages per month and lowest yield produced from included ink set.

2. Based on Epson calculations, average cost per page saved and average number of inkjet cartridges required to print the same number of pages as Epson EcoTank “101” and “103” ink bottles. Comparison between the average yield (A4 prints of ISO / IEC 24711) of EcoTank “101” and “103” series of bottles and genuine consumables (IDC, Hardcopy Peripherals Consumables Tracker, Shipments 2020, Released Q1 2021) used in 25 best- selling consumer A4 inkjet printers under 100 € HT in Czech Republic, Hungary, Poland and Turkey (IDC, Quarterly Hardcopy Peripherals Tracker, 2020 shipments, published Q1 2021). Cost per page calculated by dividing bottle / cartridge sales revenue and total yield by unit sales.

About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact and precise digital technologies and technologies to connect people, things and information. The company is focused on solving societal problems through innovations in home and office printing, commercial and industrial printing, manufacturing, visuals and lifestyle. Epson will become carbon negative and eliminate the use of exhaustible underground resources such as oil and metal by 2050.

Led by the JapanBased at Seiko Epson Corporation, the global Epson group generates annual sales of approximately 1,000 billion JPY.

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