Epson celebrated its status as the world’s No. 1 in terms of market share in continuous ink supply system printers – where Epson’s EcoTank models account for more than 65% of all printers sold in the category alone. in Australia – with its second TV, radio, VOD and digital campaign by comedy legend Jimeoin in Australia and New Zealand.
The two-month campaign incorporates multiple channels including free and catch-up TV, digital, radio and social media and sees Jimeo at the center of promoting Epson’s EcoTank printers and their ease of use with their oversized ink tanks that come with enough ink in the box to print thousands of pages.
Cumulative worldwide sales of Epson’s EcoTank high-capacity inkjet inkjet printers recently exceeded 67.9 million units. Epson first launched EcoTank high-capacity inkjet printers in October 2010, in Indonesia. EcoTank’s popularity has steadily grown and the range is now sold in over 170 countries and regions around the world.
In addition to selling over 67.9 million units, by saving on plastic, which is the main component of ink cartridges, CO2 emissions are considerably lower than they would have been if all of these units had been cartridge printers4.
By using large refillable ink tanks, EcoTank printers can save you thousands of dollars compared to cartridge printers. Plus, because EcoTank printers use Epson’s patented Heat-Free PrecisionCore™ printheads, they also consume less power, especially when compared to power-hungry laser printers. When, finally, an EcoTank runs out of ink, refill bottles start from just $14.99 each for thousands of extra pages of ink and hassle-free continuous printing.
To mark the new campaign, Jimeoin also gave a hilarious performance to all Epson Australia and New Zealand staff during their recent ‘Kick Off’ meeting at Commbank Stadium in Parramatta.
Creative credits of the EcoTank Jimeoin campaign
Client/Production: Epson / Adrénaline
Creative Director: Peter Alsford / Adrenaline
Brand Manager: Nathan Fulcher / Epson
Editors: Ian Macintosh / Jimeoin
Producer: Dream Engine
Director: Ryan Spanger
Main producer: Jove Tyson