Epson to Showcase SurePress at FTA’s INFOFLEX 2022

Epson America, Inc. will be attending the upcoming FTA (Flexographic Technical Association) INFOFLEX 2022 at the Fort Worth Convention Center in Fort Worth, TX, March 14-15 at Booth #321. Epson’s Bob Ochalla will be presenting at event and Epson will showcase its cutting-edge SurePress digital label printing technology for printers and packaging converters.

Bringing together the printing and packaging converting industry after three years, INFOFLEX 2022 is back in person with a life-size exhibit. The theme “Building Relationships. Forging Connections” talks about the ability to bring members of the printing and packaging converting industry together to discover new technologies that improve print quality and increase efficiency in every part of the workflow .

SurePress Sales Manager Ochalla will present on the topic of digital polish. The session will cover how to make labels more interactive through sight, touch and emotional responses using Epson’s digital varnish technology. Digital varnish directly combats boring labels because it enhances the consumer experience by reinforcing the focal point of the label, providing contrast for visual interest, creating halftones and increasing the sensory experience.

Epson will showcase its digital label press technology and offer high quality labels produced by both the SurePress L-6534VW UV digital label press and the SurePress L-4533AW short run digital label press with inkjet ink. water-based resin base. At the Epson stand, visitors can watch a remote, live demonstration of SurePress from Epson’s Carson Technology Center.

Ochalla’s presentation will take place on Tuesday, March 15 from 3:40-4:00 p.m. CST.