HP has been looking to find its next UK channel manager, opting to give Neil MacDonald the chance to make a difference in the job.
MacDonald steps into the role of UK&I Channel Manager from early February, with a mandate to manage the go-to-market strategy and sales performance of HP’s printing, personal systems, services and solutions at UK and Ireland.
The role also includes managing the commercial, consumer and distribution sales teams, as well as relationships with vendor distribution partners.
The previous incumbent, Neil Sawyer, left the company at the end of 2021 to take up the role of Managing Director and Managing Director of UK&I at Lenovo.
MacDonald has extensive experience across both the channel and HP, having held several positions including PS and Consumer Printing Manager and most recently EMEA E-Commerce and Omnichannel Manager.
“Having previously led the consumer and retail sector, I am delighted to have the opportunity to work closely with these valued partners as well as develop new and fruitful relationships with players in the commercial sector”, a- he declared.
MacDonald steps into the channel role at a time when the vendor is focused on working with partners to ensure they are more productive with customer data using its Amplify Partner Program, and in a context where demand of offerings – including desktop as a service – is on the rise.
“We have seen a lot of change over the past 18 months. However, now more than ever, we are optimistic about the future. We provide the experiences needed to thrive in a hybrid world with our product developments, portfolio and services. This, coupled with the new Amplify Partner Program and underlying robust market growth, fuels our ambitions for a successful 2022,” he added.
MacDonald said he will work closely with HP’s partner base and long-time partners to unlock more growth opportunities for both of them.
HP UK and Ireland managing director Dave Prezzano said he had been looking for someone to take on the channel role who had market knowledge and an eye for growth opportunities.
“As we have continued to grow our retail and commercial offerings at HP, Neil has been a key factor in our growth and success. His 12 years of experience at HP and his unique skills will continue to be a tremendous asset as he takes on this new role,” he said.