Oak View Group hires fintech company to sponsor new SoCal arena

Tonight in Unpacking: Oak View Group lands naming rights partner for its new arena in Palm Springs.

  • PBR CEO Sean Gleason optimistic about new Team Series approach
  • Sources: Activision Blizzard to outsource operations for Overwatch League
  • US investors eye F1 opportunities after strong 2021 campaign
  • Epson becomes title sponsor of LPGA Development Tour
  • US Soccer forms advisory board for DEI

Did you miss today’s Morning Buzzcast? Abe Madkour talks about Ohio State taking the NIL into his own hands, and more about the NFL’s impressive media run.

Oak View Group entered into a 10-year agreement with Michiganfinancial services company Acrisure for the naming rights of OVG’s under-construction arena at Palm Springs, California.which will be known as Acrisure Arenareports SBJ Bret McCormick. The place, whose main tenant will be the AHL Coachella Valley Firebirds (a kraken subsidiary), should open at the end of this year.

Chair of OVG Global Partnerships Dan Griffis said naming rights deals for sites with an AHL anchor tenant tend to average six figures, but the Acrisure deal was multi-million and 5 times larger than the average for AHL sites. the AHL. Acrisure will also be treated to the largest premium hospitality area in the arena, prominent logos on the roof, center ice and scoreboards throughout the venue, as well as opportunities to exclusive VIP hospitality for Acrisure partners, customers and employees.

Acrisure, which offers insurance, asset management, real estate and cyber services solutions, has a large customer base in California that he still wants to grow. The deal is the company’s first sports sponsorship, continuing OVG’s strategy of selling naming rights to newbies – Amazon (Kraken), market (ECHL Savannah Ghost Pirates), Live co-op (City Football Group), UBS (islanders), Caesars (Superdome) and Subaru (Philadelphia Union). Although not a sponsorship deal, Acrisure has a joint venture with the Seahawks. Russell Wilson and the Lakers Russell Westbrook focused on the insurance and financial services needs of minorities and diverse communities.

“These are fun. These deals are exciting to work with,” Griffis said. “Acrisure is going to crush it in Southern California as they continue to grow their business.”

Click here to read more.

The place is expected to open at the end of this year

the Professional riders discussions continue this week, as CEO Sean Gleason took the time to answer several questions posed by Abe Madkour‘s Forum on establishing a new franchise-based approach to its business.

Gleason on whether teams will sell their own sponsorship“Teams will own their uniform inventory and be associated with their team brand. For nearly 30 years, PBR has sold league sponsorships while riders have the absolute right to sell their personal sponsorships, which has in the past resulted in branded teams of riders bringing competitors to our national sponsors. We have navigated these issues for three decades. … There will be no negative implications on our plan.”

On if the Team Series introduces a whole new structure and set of challenges for PBR and Endeavor“This is not a typical team franchise model and the league continues to be owned and operated by PBR with proper consultation and decision-making at the team level. Any issues we may encounter will be treated in a spirit of partnership between our sanctioned team owners and the league.”

Revisit Madkour’s forum from this week’s print issue here.

ActivisionBlizzard will probably outsource operations for its Overwatch League to a third party, sources tell SBJ Kevin Hitt. The development comes in the wake of Activision bringing esports engine this season to run his Call of Duty League. OWL (launched in 2018) and CDL (launched in 2020) have been produced and broadcast by Activision Blizzard since their respective inceptions.

The transition to third parties also occurs in the middle Microsoftplans to acquire Activision. Microsoft is already using a third party – Esports Engine in this case – to relaunch its Halo Championship Series.

With the news that ALS and FACEITthe largest tournament organizers in space, will merge with the ESL FACEIT Group after a purchase by Wise playgroup for $1.5 billion, there seems to be more movement and investment in the third-party operator space when it comes to esports production.

Read more in tonight’s edition of SBJ Esports.

A host of webased business people looking to invest in F1 for the first time, according to financial officials, and some are comparing the amount of interest to the way U.S. dollars sank in the premier league over the past decade, writes SBJ Adam Stern.

After a huge 2021 that saw F1 grow its TV audiences by almost 40% and increase awareness in the US, investors and sponsorship decision makers look set to take things to the next level. The new attention is fueled by the Netflix “Drive to Survive” series, large exhibition of ESPN and the unique nature of the globe-trotting series. In addition, this year, F1 will hold a second race in the United States, in Miamiand the series is in deep negotiations to add a third in Vegas in 2023 or 2024.

Several executives involved in the investment and banking side of sports business said they were aware of several individuals or groups looking to invest in F1 teams. Agency and team vendors are also reporting higher levels of activity from brands looking to enter F1 or current sponsors looking to add more resources to their offerings. Doc O’Connorthe managing partner of Arctos Sports Partnerstold our sports negotiators conference in December that his company is looking to invest in teams in F1 and MotoGP.

Click here for the full story.

Epson signed a five-year contract as the new title sponsor of the LPGAdevelopment tour, by SBJ Terry Lefton.

Symetra Financial had been this tour’s sponsor since 2011. As part of the deal, Epson’s parent company Seiko Epson also becomes a sponsor of the LPGA Tour. Epson will also be the title sponsor of the Qualifying Tour Championship, October 6-9 at International LPGA, Daytona Beach. The newly rebranded Epson Tour will open March 4-6 with the Florida’s Natural Charity Classic to Winter Haven Country Club.

Epson, which has secured LPGA marketing rights in the printer and projector categories, is supporting its development tour with an “ambassador” program, through which it will award $10,000 sponsorship to each of 10 “graduates”. of the development tour who currently plays on the LPGA Tour. Each will wear the Epson Tour logo on their shirt sleeve. Epson’s presence also means that the minimum tournament purse on the development tour is $200,000.

The company is also working to reduce entry fees from $500 to $250 on its tour, to make it more accessible. He gets brand upgrades on golf chain televised, and he will have branded bibs at this Gainbridge LPGA event in Boca Raton, Florida.

“What we really love about it is that it’s about making life better for players,” said the LPGA Qualifying Tours business manager. Mike Nichols. “It was entirely mission-driven and honestly, the first time a potential partner didn’t immediately ask ‘what do we get? “” Agency MSc helped close the deal with the LPGA, which has been looking to replace Symetra for over a year. Epson has been relatively silent in terms of sports marketing in the United States. He had Shaquille O’Neal as an endorser since 2019. A seven-year sponsorship with the Mercedes-AMG F1 the team ended last year.

Football created a council on diversity, equity, inclusion and belonging Game Changers Unitedwith the goal of “breaking down barriers and creating a place where every individual is welcomed, respected and valued within the entire American football ecosystem,” reports SBJ. Mark J. Burns.

The seven-member advisory board includes cobi jones, Robbie Rogers and Abby Wambachall old US national team players. Other board members include Deloitte Consulting Vice President/External Diversity, Equity and Inclusion Dr. Terri Cooperglobal sports marketing specialist Fort Ricardo, UNLV Director of Business and Revenue Jay Vickers and Aimee Hoytdirector of human resources in a biotechnology company Illuminated.

Game Changers United will meet quarterly and “make recommendations to US Soccer leadership and staff to ensure the Federation continues to lead and drive DEIB initiatives,” today’s announcement reads.

  • Like many university administrators, Olivier Luck wonder how much longer NCAA will allow donor collectives to facilitate unchecked NIL agreements for athletes – and the luck is in the field of leaving collectives. the old West Virginia AD is co-founder of the Country Roads Trusta collective that accepts donations and enters into NIL agreements for the Mountaineers‘ athletes to earn money. Luck spoke to our Michael Smith for the last SBJ College bulletin on how it still conflicts with the role third parties play in compensating athletes.
  • Jones Soda Co.. has signed cfu women’s bantamweight champion Julianna Pena to an endorsement deal, capitalizing on his upset win over Amanda Nunes in December which propelled her to stardom. The Jones deal is the first endorsement Peña has announced since the loss to Nunes. SBJ Adam Stern see you.
  • Panasonic North America and Discovery Education this week launched an educational program in science, technology, engineering and mathematics (STEM) with Olympic gold medal– winning swimmer Katie Ledecky. The lineup includes a “virtual field trip,” in which Ledecky talks about the importance of STEM and how it helped propel her Olympic career. SBJ Chris Smith to the story.
  • SportTechie’s Andre Cohen has details about Metavirtual reality content partnership with Overtime Elite. Meta will now sponsor four “OTE Dunk Shows” starting with tonight’s contest which can be viewed via Meta’s Oculus Quest, Quest 2 and crevasse helmets.

  • Wilson has signed Sophie Schübert as an endorser, joining its golf advisory staff. Schubert, who won the American female amateur in 2017, will do it LPGA makes its debut this week at the Gainbridge LPGA in Boca Raton, Florida.