Panasonic launches new trimmer designed for beginner razors

NEWARK, New Jersey, July 12, 2021 / PRNewswire / – Today, Panasonic released the Panasonic Wet / Dry Facial Epilator (ER-GM40-K), a trimmer specially designed for a younger generation who are starting to have facial hair and whose skin is prone to irritation.

The ER-GM40-K is a versatile and easy-to-use trimmer that young teens learning to shave can use to clean the peach fuzz around the mouth and chin, as well as to trim and shape eyebrows. To ensure a safe and smooth shave, the trimmer features rounded safety blades with a fixed 0.12mm thickness that do not directly touch the skin, reducing the risk of nicks or irritation from a traditional T-shaped razor.

For users with acne or pimples, the ER-GM40-K features a compact, flexible head that swivels 10 degrees left and right to follow the contours of the face, providing a close shave which prevents and does not irritate bumpy or sensitive skin areas.

“Shaving for the first time can be a daunting step for young teens as they become more aware of their appearance. Safety, skin sensitivity and acne breakouts, and reluctance to use their fathers’ razors are some of the concerns we’ve heard from teens about shaving. The ER-GM40-K was designed to allay these concerns and is a safe, easy and affordable solution that young teens or their parents can use when it is time to shave for the first time, ”said Ranjia Zhang. , Senior Product Manager – Personal Care. & healthcare at Panasonic.

The ER-GM40-K comes with two removable eyebrow combs that offer six cutting lengths, from 2mm to 7mm. The extra brow cover protects the lashes while shaping. Other features include:

  • 180 minutes of use on a full charge (when used dry at 68 degrees Fahrenheit)
  • Blades that last 1.5 years (when used for two minutes, three times a week) before needing to be replaced
  • Compact size and detachable blade cover, ideal for traveling and using anytime, anywhere
  • Wet / dry capacity, allowing users to dry shave without shaving foam or in the shower, thanks to its IPX7 waterproof design. Plus, its waterproof design allows users to simply wash the trimmer after shaving.

Already awarded The iF Gold Design Award 2021 earlier this year for its outstanding product design, the Panasonic Wet / Dry Facial Epilator (ER-GM40-K) is the first in a new category of trimmer for Panasonic. The ER-GM40-K is now available for purchase on Amazon for $ 39.99.

About Panasonic Corporation of North America
Newark, New Jersey-based Panasonic Corporation of North America is committed to creating a better life and a better world serving consumers and also empowering its business-to-business customers through innovations in sustainable energy, immersive entertainment, integrated supply chain and mobility solutions smart. The company is the main North American subsidiary of Osaka, Japanbased at Panasonic Corporation. One of Interbrand’s Top 100 Global Brands in 2020, Panasonic is a leading technology partner and integrator for businesses, government agencies and consumers in the region. Learn more about ideas and innovations from Panasonic at

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SOURCE Panasonic Corporation of North America

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