Partnership between Epson and Usain Bolt to promote cartridge-free printing

East / West Africa, January 10, 2022 – / African Media Agency (AMA) / – Epson announced a partnership with Usain Bolt, the world’s fastest man, in the Europe, Middle East region , Africa and Russia (EMEAR), where Bolt will be the face of a brand awareness campaign for Epson’s cartridge-free EcoTank printers.

Eight-time Olympic gold medalist and widely regarded as the greatest sprinter of all time, Bolt will promote Epson’s EcoTank line to include outdoors, outlets and social media.

Over 60 million EcoTank high capacity ink tank printers have been sold worldwide since their introduction in 2010, saving customers up to 90% on printing costs2. Printers come with high yield ink bottles instead of cartridges. One set of ink bottles is equivalent to up to 72 ink cartridges.

Epson recently updated its award-winning line of EcoTank printers to allow busy households and small offices to enjoy hassle-free printing at an ultra-low cost per page. All of Epson’s new EcoTank printers feature Micro Piezo Heat-Free technology so users can enjoy lower power consumption with fewer spare parts.

Commenting on the partnership, Mukesh Bector, Epson Sales Manager East and West Africa said: “Usain is the perfect partner for us! He is one of the most recognized people in the world and his endearing character will help bring our low cost printing solutions to life in a fun, memorable and engaging way. As more of us work from home than ever before and modern family lives get busier, now is the time to increase awareness of our EcoTank printers and the cost reduction benefits they offer. costs.

Bolt says, “I am delighted to be working with Epson to help promote EcoTank printers. I only work with brands that I think can make a real difference. EcoTank printers take away a lot of the frustrations that exist around printing with cartridges, so anything that can help make life a little easier has to be a good thing.

“However, this partnership is much more than that! We share many of the same values, including creating a better future. For Epson, it’s about building trust through its products – products that help communities grow and prosper. And for me, it’s about inspiring others to pursue their dreams, big or small, ”he says.

To see the new TV commercial and see some of the additional footage filmed during filming, take a look at Epson’s YouTube channel –

1.Average cost per page saved and average number of inkjet cartridges required to print the same number of pages as “102” and “104” EcoTank ink bottles. Comparison of Average Yield (A4 Prints of ISO / IEC 24711) of EcoTank “102” and “104” Bottles to Genuine Consumables Used in Top 50 Selling Inkjet Cartridge Printers (According to GfK Inkjet Printing Devices and Inkjet Printing Cartridges Point of Sales panel market data for Germany, France, UK, Spain and Italy from April 19 to March 2020).

Distributed by African Media Agency on behalf of Epson.

About Epson
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact and precise digital technologies and technologies to connect people, things and information. The company is focused on solving societal problems through innovations in home and office printing, commercial and industrial printing, manufacturing, visuals and lifestyle. Epson will go carbon negative and phase out the use of exhaustible underground resources such as petroleum and metal by 2050.

Led by Japanese company Seiko Epson Corporation, the global Epson group generates annual sales of approximately JPY 1 trillion.

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The Epson and Usain Bolt post ink partnership to promote cartridge-free printing first appeared on African Media Agency.