Planet Ark praises HP Australia’s Instant Ink subscription service

Environmental organization Planet Ark supports HP Australia’s Instant Ink subscription service in its efforts to encourage people to recycle their used cartridges.

Planet Ark has approved HP Australia’s Instant Ink subscription service, the first approval of a printing service.

The HP Instant Ink subscription provides an easy way for users to recycle their cartridges and reduce their impact on the environment.

This approval is timely, as new research from IDC reveals that 25 million ink and toner cartridges were shipped to Australia in 2020 and less than one in five cartridges are recycled.

Research indicates that COVID-19 lockdowns have seen cartridge recycling volumes reach just 19% last year with limited access to collection boxes at retailers and businesses impacting overall adoption.

HP Australia & New Zealand General Manager Mike Boyle said: “HP has challenged itself not only to close the loop in our manufacturing, but also to make it easier for consumers to adopt practices than ever before. more durable in terms of our products.

“Cartridge recycling is critically important to protecting our environment, and we are proud that our Instant Ink subscription, which includes a free automated recycling service, has been recognized by Planet Ark as making cartridge recycling more efficient. easy and more accessible to all Australians. Boyle enthuses.

“We are proud to support HP’s Instant Ink subscription service as a circular economy solution. It has a lower carbon footprint compared to traditional retail distribution models and will increase recycling of valuable materials through its free recycling service, ”said Paul Klymenko, CEO of Planet Ark.

“At Planet Ark, we see subscription services that offer product as a service as an innovative business model for the future. Subscription services inspire companies to design products that are more efficient and designed to last, while making them responsible for reusing their end-of-life products, ”he said.

Klymenko adds: “This reduces the impact on our natural resources and our environment.

In Australia, HP is working with Close the Loop and Planet Ark to reuse used ink cartridges and prevent them from going to landfill.

The recycled content can then be reused, keeping these materials in circulation for as long as possible and out of landfills.

An IDC study found that ink cartridge recycling rates are expected to drop from 19% to 27% over the next four to five years as economies recover and participation in cartridge recycling increases.

HP believes programs like HP Instant Ink, which provide free and easy ways for users to recycle their empty cartridges, will be key to supporting this increase.

HP’s Instant Ink Service, launched in April 2021, is a monthly subscription that delivers ink to users’ doors based on the number of pages they print.

The device-as-a-service model is a critical part of HP’s global circular economy sustainability strategy, providing users with a free and easy way to recycle their empty cartridges, says HP.

HP Instant Ink provides recycling bags to users when their cartridges are nearing depletion, allowing empty cartridges to be sent directly to the Close the Loop recycling facility, where they are recycled with zero waste.


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