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What were the most rented photo and video products in 2021 at Lensrentals?

by Jeremy Gray

published on Tuesday, December 21, 2021 at 4:30 p.m. EST

Earlier this month, Lensrentals posted on the most popular new products for 2021. The diverse list of the 18 most rented cameras, lenses and accessories had some interesting inclusions.

Topping the list was the Canon EOS C70 Cinema Camera (RF). The Super 35 format cinema camera has proven to be very popular. The EOS C70 isn’t the only cinema camera in the top six. the Sony FX3 was second, the Sony FX6 was fourth, the Blackmagic Pocket Cinema Camera 6K Pro (EF mount) was fifth, and the Red Komodo 6K Digital Cinema Camera Production Kit was sixth.

For your standard interchangeable lens cameras, the Sony A1 was third and the Nikon z7 ii was seventh. the Leica Q2 monochrome is a surprising inclusion in ninth place and the Fujifilm GFX 100S intrigued many Lensrentals customers, ranking 12th on the list.

Sony released some great lenses this year, including the Sony FE 50mm F1.2 GM (8th) and the Sony FE 35mm F1.4 GM (13th). For the full list, check it out below. You can also see the most popular lenses, cameras and video cameras from last year by click here.

Image credit: Lensrentals

If you remove the new equipment only qualifier, which Lensrentals did in a recent blog post, you can see some interesting trends. First, Canon absolutely dominates the list and second, Sony is the only other company to make the top 19 apart from Blackmagic which sits in 13th place with its Pocket Cinema Camera 6K (EF mount). the Canon EOS R5 takes the first place. It’s not just mirrorless cameras, because the faithful Canon EOS 5D Mark IV lands in second place with the Canon 24-70mm F2.8L II next in third position. There are also a few Canon RF lenses in the mix. In the top 10, the Sony A7S III is in fifth place and the A7 III is in seventh place. the A7R IV completes the top 19.

Image credit: Lensrentals

If we look back at the 2020 list, which was a top 20 list, Canon and Sony dominate there as well. Although the Nikon D750 made the list at number 16. Sigma also cracked last year’s list with the 18-35mm F1.8 DC HSM Art for Canon. the DJI Ronin-S 3-axis gimbal also made the list at number 14.

Image credit: Lensrentals

When it comes to the market share of camera brands, the data from Lensrentals is quite interesting. Canon was stable at just over 38% and Sony jumped 22.8% to 26.3%. Blackmagic is in a very distant third, followed by Nikon, Panasonic, Fuji and Leica with close market shares ranging from 3.3% to 7.9%. Over 64% of the total camera market share is owned by Canon and Sony, which is impressive, but perhaps not surprising given the prevalence of these two brands in the most popular rental equipment listings.

Image credit: Lensrentals

The market share of lens brands is a bit more varied, although the usual suspects, Canon and Sony, occupy the top two positions. Sigma is in third place, just a few percentage points behind Sony. They are followed by Nikon in fourth position. There is a bit of a gap after Nikon, but then it’s Zeiss, Fujifilm, Tamron, Angénieux, Fujinon (if you combine Fujifilm and Fujinon they would be in fifth), Panasonic, Leica, Venus Optics, Olympus, Rokinon, Hasselblad then Tokina.

Image credit: Lensrentals

When it comes to cameras rented by lens mount, Canon has an overall advantage over Sony, for example, as Canon offers two very popular lens mounts. The EF mount is still popular for photography, but it is also a standard mount for cinema cameras. Even so, the EF mount and RF mount both beat the E mount. Micro Four Thirds is also very popular, in fifth place.

Nikon provides an interesting test case, as the F mount (DSLR) and Z mount (mirrorless) are not industry standards for video, so comparing these two lens mounts side by side is highly focused. on the photo. Nikon F is 7.04% and Nikon Z is 2.64%. F has decreased slightly from 2020 and Z has increased slightly more than F has decreased.

Image credit: Lensrentals

The story generally remains similar, although Sony is switching to Canon RF when considering only lenses rented by lens mount rather than cameras. Otherwise, the list is generally similar.

Image credit: Lensrentals

The end-of-year review is supplemented by lighting equipment. As Lensrentals notes, their system is configured to include gripping equipment in the lighting data, which can skew things a bit. For example, Lensrentals offers Manfrotto lighting brackets and LED lighting panels, so that the data is combined in the list. Nevertheless, you see familiar names here.

Image credit: Lensrentals

Lensrentals adds a lot more context for all market share charts, so you should check out the full article. If you would like to rent any of the equipment mentioned in this article, just click on our affiliate links which are dotted throughout.


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